Concise, SCANNABLE, and Objective: Simple tips to Write when it comes to Web

Concise, SCANNABLE, and Objective: Simple tips to Write when it comes to Web

Summary: Studies of how users keep reading the internet found they scan the text that they do not actually read: instead. A research of five different writing styles found that a sample Web site scored 58% higher in measured usability with regards to was written concisely, 47% higher once the text was scannable, and 27% higher with regards to was written in a goal style rather than the promotional style utilized in the control condition and lots of current website pages. Combining these three changes into a site that is single was concise, scannable, and objective on top of that led to 124% higher measured usability. (más…)

Continuar leyendo
Cerrar menú